Johann Alexander

Johann is a confident communicator with a depth of skills across corporate. crisis, reputation and consumer PR, strategic media relations, agency management & sponsorship activation through to B2C / B2B comms, rights & stakeholder management. Johann’s career has currently spanned across 20+ years of in-house, agency & global brand experience, with senior agency roles at Edelman, Golin, KTB PR and Hill and Knowlton, alongside six years as senior comms at The Football Association. Johann also took on head of PR role at PDSA in 2015 and strategic consultancy positions at UEFA, Beats, and the Chartered Institute of Marketing.

Johann went on to become head of global PR at both the Betsson Group and Bet Victor, developing reputational and public affairs positioning in line with the UK gambling act industry reforms that arrived in the UK. Johann led Adidas’ global EURO 2020 ‘Impossible is Nothing’ PR campaign and partnership with Common Goal, before joining Samsung UK in 2022 as the Head of PR in a mat cover role. Three years on, Johann now heads up the corporate reputation and purpose communication function for Samsung UK, and is responsible for strategic reputational communications, issues and crisis, CSR PR and ED+I storytelling. Samsung’s UK PR team were shortlisted for ‘Best In-House PR Team’ in the 2025 UK PR Week Awards.