Amber De Botton, Former Director of Communications, 10 Downing Street & Chief Communications Officer, The Guardian.

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Further information to follow soon! 

Talking points: 

• The challenge of misinformation spreading rapidly on platforms without fact-checking.
• Strategies for proactive monitoring and early intervention in emerging issues.

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This session is reserved for one of our event partners. Please come back later for more info.

Speaker: TBA

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Expect a 20-minute presentation from a leading brand, followed by a 5-minute Q&A with the chair and audience, which will then be opened to the audience. 

Speaker: TBA

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Please help yourself to refreshments and network with our event partners and industry peers.

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This panel discusses being in the ‘eye of the storm’ of a crisis and addresses strategies to help navigate the balancing act of managing pressure from your C-suite, your team and the wider business, during reputational fallout. 

Talking points:

• How transparent should leaders be with their teams during uncertainty?
• Managing C-suite expectations during the crisis and learning when to say no.
• Internal Communication vs. External Messaging.
• Learning and debriefing after the storm: Turning mistakes into growth moments for your team.

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This session is reserved for one of our event partners. Please come back later for more info.

Speaker: TBA

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Expect a 20-minute presentation from a leading brand, followed by a 5-minute Q&A with the chair and audience, which will then be opened to the audience.

Speaker: TBA

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Enjoy a lunch that’s designed to break the ice and broaden your professional circle.

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Expect a 20-minute presentation from a leading brand, followed by a 5-minute Q&A with the chair and audience, which will then be opened to the audience.

Speaker: TBA

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This session is reserved for one of our event partners. Please come back later for more info.

Speaker: TBA

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Take this opportunity to connect with industry experts and fellow attendees. Reflect on your learnings, exchange takeaways, and gear up for an exciting 2026.

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Comms professionals often find themselves on the front lines of scrutiny, often bombarded with hate comments and negative news stories.

The pressure to manage your brand's reputation while navigating a constant stream of online hostility and misinformation can take a significant toll on mental and emotional well-being. 

PRWeek sits down to have an honest conversation about how we can make things better for comms professionals, moving beyond the headlines to address the human side of crisis communications.

Talking Points

• Spotting the Burnout - Learn the early warning signs of stress in yourself and your team.
• Building a Support System - Create a resilient network and a culture of well-being.
• Post-Crisis Review - Conduct comprehensive reviews that prioritise the team's emotional recovery.

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Comms professionals massively risk reputational fallout if not careful when navigating polarised issues. Brands often become forced to take a stance on geopolitical issues.

This discussion will be an exploration of how you can navigate increasingly polarised global issues and address the challenges of maintaining an independent stance while addressing significant societal concerns.

Talking points 

• Why does it matter?
• Balancing advocacy and neutrality in divisive issues & Managing political stances.
• Addressing cultural identity minefields and the dynamics of a now multigenerational workforce.
• Addressing stakeholder expectations in a charged public environment.

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Amber De Botton, Former Director of Communications, 10 Downing Street & Chief Communications Officer, The Guardian. 

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