Metricomm

Metricomm provides precision insights about the impact of online media coverage on your audience. We identify the named media and specific content most likely to be influencing consumer behaviour – going beyond anything that volume-based media monitoring or PR measurement can provide in a crisis. 

Our audience-first approach gives you quantifiable analysis that delivers actionable insights, including evaluating the likely impact of media coverage on business risk; separating the issues that create a stir on a daily basis from those threats which could have serious commercial implications – such as impact on share price, customer attrition or long-term reputational harm.

Monitoring when audience engagement with an issue sharply accelerates, we pinpoint how and where the news cycle begins to adversely affect the consumer narrative about brands. We alert decision-makers in near real-time to the impact of damaging coverage, providing intelligence and consultancy that informs a coordinated enterprise response to mitige negative outcomes.

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