AGENDA

We are working on putting together an exciting lineup for PRWeek's Crisis Communications 2024.

This must-attend event provides a valuable opportunity to discuss how brands are tackling the new wave of social unrest and activism which continues to grow. 

Be sure to check in for any new updates you might have missed!


Don't need convincing and want to secure your ticket?

  

This must-attend event provides a valuable opportunity to discuss how brands are tackling the new wave of social unrest and activism which continues to grow. Our agenda has been tailored to meet your needs and learn from experts who have weathered crises.

08:30 - 09:15

Crisis Simulation Workshop Session

Prepare to immerse yourself in an unparalleled experience designed to challenge and engage you in ways you've never experienced before. Take part in this workshop exploring how to tackle a real-time crisis in a high-pressure, hands-on environment. With only 45 spots available, join our morning session to receive guidance from crisis communication experts. 

On a first-come, first-served basis, secure your event ticket now to ensure you receive the invitation to join this workshop closer to the event.

08:00 - 09:30

Registration and Refreshments

09:30 - 09:40

Welcome from PRWeek and Chair’s Opening Remarks

09:40 - 10:20

PANEL DISCUSSION | Weathering Social Media Storms: keeping up with cancel culture and platform changes

As cancel culture is becoming a permanent feature of the fast-paced social media landscape, it’s up to comms professionals to tackle its consequences. In this morning panel discussion, we’ll explore: 

  • Knowing where your online audience lives and staying on top of the latest platform changes: how can your crisis comms be tailored and achieve consistency across platforms? 
  • Should brands be on every platform?
  • Choosing the right time to speak: deciding when to engage with social media discourse and when to stay silent 
  • How can brands can stay on top of the narrative, and gain cut-through

Moderated by the PRWeek Editorial Team

10:20 - 10:45

CASE STUDY SPOTLIGHT | Award-Winning Crisis Comms: The TalkTV Apology by Mind

Imagine this - your phone lines are ringing off the hook and supporters across the country are threatening to cancel their donations. 

In this session, we’ll take you along on the journey of Mind, a well-established and respected mental health charity, as it managed a crisis caused by Talk TV’s false claims. 

Get a look behind the curtain at how they took control of the narrative, pivoted the story, and even secured an on-air apology!

Moderated by the PRWeek Editorial Team

10:45 - 11:05

Stay tuned… more session information coming soon!

Session Reserved for Slateford

11:05 - 11:40 | MORNING NETWORKING BREAK

11:40 - 12:05

PRESENTATION | Tackling Online Hate: how to respond to a social media pile-on

In this session, we’ll dive into some top tips for tackling online hate and trolls, to enable you to feel prepared and know the right way to respond in a crisis.

12:05 - 12:45

PANEL DISCUSSION | Misinformation and Disinformation in the Age of AI — what you need to know

While websites that host fake news and information are as old as the Internet itself, the current accessibility of sophisticated LLMs gives bad actors even more power. However there are many ways to identify where information is coming from, and media literacy and lateral reading initiatives will be key in tackling these issues. 

With election season looming, the threats of misinformation and disinformation are more critical than ever. It is crucial that comms professionals equip themselves with the right tools and knowledge to fight these threats.

Speaking representative, PA Media

Moderated by the PRWeek Editorial Team

12:50 - 13:10

Stay tuned… more session information coming soon!

This session is reserved for one of our event partners. Interested in exploring a main-stage keynote session? 

Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

13:10 - 14:15 | NETWORKING LUNCH BREAK

14:15 - 14:45

FIRESIDE CHAT | Crisis Comms on a Global Scale

In this session, we’ll sit down with a brand operating in global markets and discuss how to create and maintain consistent crisis comms across dispersed global teams.

14:45 - 15:00

PRESENTATION | Preparing for the Worst: how to curate a crisis comms plan

Can you catch a crisis before it happens? How can you plan for all eventualities and put the right guardrails in place? 

In this session, a brand will share its approach to creating a crisis comms plan, how much it can protect you, and what else you can do to prepare for the worst!

15:00 - 15:20

Stay tuned… more session information coming soon!

This session is reserved for one of our event partners. Interested in exploring a main-stage keynote session? 

Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

15:20 - 15:45 | AFTERNOON NETWORKING BREAK

15:45 - 16:25

PANEL DISCUSSION | Crisis Comms of the Future: navigating geo-political tensions, culture wars and building trust

  • Dealing with geopolitical conflicts
  • Is it the responsibility of comms professionals to address these wider societal issues?

Moderated by the PRWeek Editorial Team

16:25 - 16:30

Chair’s Closing Comments

PRWeek Editorial Team

16:30 | Close of Conference