OUR AGENDA

When there are too many cooks in the kitchen it spoils the dish. Similarly, it is almost impossible to effectively manage a crisis when too many people are involved in the response; you will be too busy trying to manage people than the crisis itself. When everyone senior thinks they can run your crisis response, this can be your brand's undoing and will likely lead to the opposite effect of that desired.

In light of this, this session will discuss:

• How to take responsibility when multiple C-suite stakeholders are involved 
• How to manage internal stakeholders perspectives and which opinions to prioritise while a crisis is ongoing 
• How to earn the trust from C-suite to make the hard decisions 
• Learning how to say no to seniors and trust in your response 

Moderator: PRWeek Editorial team

This Keynote is reserved for our sponsor. 

More information to follow soon.

More session info to follow.

More session info to follow.

This session will discuss how you rebuild in the aftermath of a crisis. What issues led to the crisis and how do you change your comms strategies to mitigate the risk of a similar crisis happening again? What issues cannot be addressed retrospectively?

Furthermore, employee morale must also be rebuilt after a crisis; our ways of working must also change. How do you listen to feedback from your extended comms team, directors, marketing, finance, and other departments during and after a crisis, and use this to anticipate a future crisis response?

Key talking points:

• When is the right time to say your brand reputation is back to full strength? 
• The importance of making a point of saying the crisis is over rather than immediately moving on? 
• How do we deal with the concept of blame? 
•  Addressing the psychological effect a crisis has on your team and being aware of and sensitive to their needs during and after.

This session is reserved for one of our brand partners, more session info to follow.

More session info to follow.

This Keynote is reserved for our sponsor. 

More information to follow soon.

• Has the line between external and internal communications disappeared in crisis response? 
• Is internal comms as important as external comms in a crisis 
• How to keep employees aligned with the goal of a crisis response & post-crisis rebuilding

In a volatile world, brands face a range of external environmental factors that they must learn to navigate effectively in order to protect the impact on their reputation.

This panel will discuss the multifaceted influences of consumer behaviour shifts, emerging competition, technological advancements, and unpredictable global events on brand reputation. The session will also offer practical strategies for mitigating these risks and maintaining trust and credibility.

This session will help you stay ahead of the curve by anticipating the next big thing and navigating the ever-changing landscape of comms.

Talking points:

• What are the best practices for crisis communication in the face of sudden, unpredictable events? 
• What proactive measures can brands take to anticipate and respond to new competitors? 
• How can brands foster trust and loyalty even in challenging times?