This must-attend event provides a valuable opportunity to discuss how brands are tackling the new wave of social unrest and activism which continues to grow. Our agenda has been tailored to meet your needs and learn from experts who have weathered crises.
09:40 - 10:20
CASE STUDY SPOTLIGHT | Award-Winning Crisis Comms: The TalkTV Apology by Mind
Imagine this - your phone lines are ringing off the hook and supporters across the country are threatening to cancel their donations.
In this session, we’ll take you along on the journey of Mind, a well-established and respected mental health charity, as it managed a crisis caused by Talk TV’s false claims.
Get a look behind the curtain at how they took control of the narrative, pivoted the story, and even secured an on-air apology!
Moderated by the PRWeek Editorial Team
12:10 - 12:50
PANEL DISCUSSION | Misinformation and Disinformation in the Age of AI — what you need to know
While websites that host fake news and information are as old as the Internet itself, the current accessibility of sophisticated LLMs gives bad actors even more power. However there are many ways to identify where information is coming from, and media literacy and lateral reading initiatives will be key in tackling these issues.
With election season looming, the threats of misinformation and disinformation are more critical than ever. It is crucial that comms professionals equip themselves with the right tools and knowledge to fight these threats.
Moderated by the PRWeek Editorial Team
Sponsored by:
15:45 - 16:25
PANEL DISCUSSION | Crisis Comms of the Future: navigating geo-political tensions, culture wars and building trust
- Dealing with geopolitical conflicts
- Is it the responsibility of comms professionals to address these wider societal issues?
Moderated by the PRWeek Editorial Team
